Finding the right investor makes a difference. Any firm can invest in a company and provide capital, but Colfax Creek invests as a dedicated, long-term partner to drive business growth. That personal touch helped Colfax Creek founder Jason Duzan stand out against the competition in leading a recent recapitalization of Midwest Innovative Products, who does business as Twist and Seal, with the management team.
“After entertaining numerous offers from investment partners, Jason instantly rose to the top,” Twist and Seal founder and CEO Bryan Nooner said. “As a seasoned entrepreneur and founder of Midwest Innovative Products, I was looking for a partner that offered more than just capital. Having a partner that provided access to the appropriate funding was certainly important; however, it was not the key decision-making factor. Having the ‘right fit’ partner that understood both our current and future business needs was actually the critical hurdle that needed to be overcome.”
Colfax Creek’s investment will support Nooner in his vision to grow the Twist and Seal product line into more retailers, expand into new end markets, and introduce new products.
Based in the Chicago suburb of Frankfort, Twist and Seal designs and manufactures patented devices that protect electrical cords from water damage. The device snaps over where two cords plug together or where cords plug into a multi-plug power strip to keep snow, rain, and ice from affecting the connection. Twist and Seal serves a wide range of customers, including homeowners hanging Christmas lights, zoos, industrial operations, entertainment venues, construction sites, and municipalities.
Each Twist and Seal product has gone through rigorous lab testing, has been certified to industry standards and is manufactured in the U.S. Twist and Seal is a three-time recipient of the Most Innovative Product of the Year award at the National Hardware Show. Twist and Seal products can be found at most hardware stores, including Lowe’s, Home Depot, and Walmart.
“I am excited to partner with Bryan Nooner to continue to grow the Twist and Seal business,” Jason said. “I believe Twist and Seal is a real gem that has innovative and unique products, fantastic retail partners and, most importantly, a passionate CEO. Twist and Seal is a good fit for Colfax Creek, as we can leverage my experiences and resources leading investments in numerous consumer products businesses.”